To help you get your campaign going, we have put together templates which you can copy/paste to your CRM email campaign manager and adapt to your taste and company tone.

As follow up emails have a big impact on your conversion rate, we have also provided you with a template for that.

Here are 4 quick steps to get started:

  1. Head to your Hotelhero dashboard and copy your branded review link in your desired language

  1. Define an incentive for your clients (e.g. Amazon gift vouchers) 
  2. Copy one of the review templates (at the bottom of this article) and adapt it to your taste

  3. Create different email lists in your CRM depending on the region and language of your clients

Initial outreach template

Hi {first_name},

I trust you and your team are doing well.

I just wanted to let you know that we're currently running a campaign which I thought could be of interest for you.

It's a difficult time for all of us in the industry and the {your_company_name} thought it would be a good idea to gather your feedback on your use of {product_name}.

For that, we're working with Hotelhero, a platform that aggregates user reviews for hotel software to help hoteliers, like you, in their decision making.

All you need to do is head to this link {branded_review_link} and take 3 minutes to share your thoughts for a chance to win {incentive}.

Let me know if there's anything we can do to help or if you just want to hop on a call to catch up.

Stay safe and have a great day!



Follow up template

Hi {first_name},

I just wanted to follow and see if you got my last email about writing {your company_name} a short review?

Like your or Tripadvisor for you, reviews on Hotelhero help us to improve your experience and our online visibility. We would really appreciate it if you take 5 minutes of your time to share your feedback.

If you have any questions or feedback feel free to reach out to me personally anytime as well.  

Thank you in advance for taking the time.